Copywriting specialising in

challenging subjects.

A Genuine Difference

Genuine helps businesses, charities and organisations of all sizes use words well, and embraces subjects which are hard to love or hard to explain. From print to digital and from reports to campaigns, Genuine can give you the words you need to reach the people you want to.

We work directly for clients and with creative agencies.

We also train businesses in understanding Dyspraxia.

“Good writing
runs towards
what others
run away from.”

We’re all about words

What we do

We’re all about words. Unlike large, branded creative agencies we don’t specialise in one function or type of media, such as marketing and advertising, or social and digital. What matters to us is language and how to use it. Unlike many copywriters we don’t specialise in one subject; and we don’t just want to write about the subjects that everyone else does. Whether it’s bereavement or financial services, we’re most interested in subjects many of us want to avoid but none of us can.

We write:

Print

From magazines to proofreading reports

Digital

Web and apps

Tone of voice

What makes you who you are

Scripts and Speeches

Making an impression or YouTube campaigns

Our words are about:

Making complex ideas clearer

From the classroom to the boardroom

Making difficult conversations easier

Increasing understanding and reducing stigma around challenging subjects

Making words matter

Without waffle and wool. We don’t just “aim to raise awareness…”. We aim for writing that is clear, helpful and influential

Helping people create and enjoy

From business and technology to the arts

We work with:

Businesses

B2B and B2C, from global brand to SME.

Charities and services

Services and social enterprises promoting health and social change.

Creative agencies

Are you an agency needing text or a proofreader for a short project? I’m available remotely or within easy reach of offices in South Bucks and Central London or Oxford.

Arts and culture organisations

Reports, internal comms, product copy.

Education and training providers

Marketing and fundraising aimed at students, alumni, and the community.

Dyspraxia Training

As well as words, Genuine Copy offers dyspraxia training. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

“You give hope to parents who see a bleak future for their children.”

Theresa Hart, Former Comms Manager, The Dyspraxia Foundation

 

Why work with us?

Much wisdom often goes
with fewest words

Title

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Who we’ve worked with

some of our projects

Genuine has worked with or presented to:

Genuine has been supported by:

Who we are

Genuine is the work of Maxine Frances Roper, a freelance writer with 12 years experience in copywriting and journalism.

About: The quick version

Maxine Frances Roper is a freelance writer and speaker. She writes for a variety of publications on health, education and the arts, and trains businesses and organisations in how to identify and support people with dyspraxia. She has presented to companies from a range of sectors including Sainsburys, IdeasTap, St Mungos, Deloitte, the National Audit Office, the Open University and the Business Disability Forum. She has a keen interest in mental health and its links with dyspraxia and related conditions. As well as journalism and copywriting, she writes fiction and memoir: her first screenplay was longlisted for the BBC Script Room in 2013. She is an advisor to and former trustee of The Dyspraxia Foundation.

About: The over-a-coffee version

I was born in West London in 1984 to an East German mother and Dorset-born father who met in East Berlin. I spent my first year in the world being expected to die and have been stubborn in the face of adversity ever since. At 15, I hit upon journalism as the best way to channel curiosity, obsessive tendencies and a flair for writing and not much else into a career. I wrote my first profile piece at 17, which was a bad idea for lots of reasons but a learning experience in lots of ways. My non-media jobs have ranged from supporting language-impaired children to handling customer complaints for a tobacco firm. I have lived at six different addresses in the last ten years. I like political dramas (fictional and real), plain English, European history, Twitter, theatre, running, and music. I’m a passionate advocate for dyspraxia and mental health. I also blog elsewhere semi-anonymously about things that are too personal or too niche for the press. I spend a lot of time in London, on Twitter, thinking about my book and waiting for an occasion to visit the Donovan Bar. I frequently juggle listening to Radio 4 podcasts on foreign policy with watching 90s soaps on YouTube.

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Contact us

Genuine works remotely and with companies anywhere in the world,
but is handily based in High Wycombe, Bucks, halfway between Oxford and Central London.

High Wycombe is:

  • just 30 minutes by train from London Marylebone or Oxford station.
  • within an hour’s drive of Berkshire and North Hampshire.
  • within two hours of the Midlands and the South Coast
  • close to Heathrow and Stansted Airport

If you know Berlin, Dorset, Durham or Cardiff, that’ll help too!

You can email Genuine at hello@genuinecopy.co.uk

or say hello on Twitter @GenuineCopy

 

Some information you may find helpful before getting in touch: